Crafting A New Brand Identity Shaped Around Excellence.

Our identity has grown with our ambitions. As Fortune has expanded into new places and different kinds of development, we have given the brand a fresh expression that reflects the breadth of our work today.

The new identity builds on what has always mattered to Fortune: the values, beliefs and way of working that shaped the company from the beginning. Those remain unchanged.

What has changed is how they are expressed. The new identity brings greater clarity, character and confidence to the Fortune brand. It respects the foundation built over the years while giving the company a sharper, more contemporary presence for the road ahead.

Vasushri And Shyam Kapoor

For Vasushri and Shyam Kapoor, discovering new places has always offered fresh ways of looking at familiar things. Their love of travel and their individual interests have shaped both the character of Fortune Group and the care they bring to its developments.

Vasushri’s love of travel finds a natural expression in her approach to interiors. With a photographer’s eye and an instinct for design, she draws inspiration from the colours, textures and character of the places she visits. She brings these influences together with sensitivity, creating interiors that feel harmonious, inviting and individual. Her contribution gives spaces a warmth that is felt as much as it is seen.

Shyam’s enthusiasm for travel and biking has given him a wide-ranging perspective on places and the people who inhabit them. His explorations inform the way he thinks about shaping and developing spaces. At Fortune, he brings that outlook together with composed leadership and an easy rapport with people, nurturing the relationships that have supported the Group’s growth.

Together, Vasushri and Shyam have built a team that shares their enthusiasm for creating well-considered places. Their involvement keeps Fortune’s approach personal, connecting the original vision for a development with the experience of the people who eventually make it their own.